too good to waste
Branding a waste removal company.
Branding a service that people take for granted and a product that literally is a load of rubbish.
Now there's a challenge!
The marque picks up on the visual language of the subject (in reference to the big biffa bins we see cluttering office car parks around the country) but also hints at a do-it-yourself ethos of waste.
Which is to reuse things and find the second use and hidden talents in things we would see as garbage. After all it's not all rubbish! The company also practices what it preaches, with all communications having a second use— after all who wants to be the one giving out leaflets when they're trying to "save the trees".
All in all, I would put money on your mums, at some point, keeping a tub, a biscuit tin or a box because "you never know what you might need it for."
