the story so far
Telling the story of the Hasgrove Group.
Hasgrove is a communications company whose work is concentrated across Europe. It is the holding company of a group of companies that offer some of the best public relations, graphic design, web design, online marketing and advertising work. The company was formed in 2004 with the sole intent of advancing, and benefiting from, the new world of corporate communications.
So, if you didn't get it from that garble above, Hasgrove are about communicating.
This is their first annual report and we took this essence and related it to an annual report where we wanted to communicate clearly and precisely, and of course, entertain along the way.
The design is based on telling their story. With high typographic detail, the overview of the report told the reader (a sharp-suited, stock-and-finance-minded individual— who apparently only spends five minutes looking at a report before chucking it into the bin) a story and communicated using typography as dividing spreads that summed up the main ethos and aims of the Group.
A kind of typographic rule book if you will. So, here it is.
A Note worth mentioning: Hasgrove have been nice enough to put the report in its entirety on their website in an interesting way. You can read it, flick through it page to page as if it was the real thing— but hey, ain't nothing like the real thing, baby. See it here.
Designed at The Chase.
