the next big thing
Brand the company to bring Japanese Capsule Hotels to the UK.

What better way to brand a company that sells you sleep than with a snoring marque.

The marque was applied across various media including print, digital and spatial and has numerous promotional items that speak the humorous Nap tone of voice.

See it in action here.

The marque catches some zzzs… …as you will in the comfy Napsule. They make a sleeping neighbourhood… …with these instead of door numbers The N makes a promo pillow… …that is just so comfy to sleep on. Some pillows even read you a story… …just press the pillow talk button… …and a story will get you to sleep. Other items include slipper socks… … just incase your feet get chilly, and an eye mask. But, if you want… …to sleep like a baby, try this. A bookmark for the readers which… …has a use in the directories too. It helps you find your local Nap. This book looks at how people sleep …like reading and leaving the book… over their face. Or people that… …sleep outdoors. Nap stationery played on their size …even the ads shifted the scale.