the big four: chelsea
Promoting Manchester City vs Chelsea
As I said before with the Adebayor campaign, football is changing and a match is no longer a match—it's an event, a one-off. It’s a unique experience more likened to a gig than game of football that you simply have to be a part of and that gets talked about for weeks—especially the games against the so-called Big Four: Arsenal, Chelsea, Liverpool and Manchester United.
To celebrate and promote each of the Big Four Events (as in games) we (royally, Music and City) created gig-esque posters, and had them fly-postered around Manchester, to generate a feeling of excitement and distinction for each individual game that celebrated the players that had distinct and unique relationships with both clubs. And after Arsenal, next in line was Chelsea, and new City Academy hero Shaun Wright-Phillips.
With Shauny (or SWP as he likes to be known as—but by whom I have no idea) it was all about his speed, so we commissioned gig-poster magician 3D-Glasses (Chris White) to set Shaun on fire and have him blazing around Manchester.
The illustration was then screen-printed and fly-postered around Manchester as well as forming the central piece to a wider campaign that involved Europe's biggest wall-vinyl on Manchester's famed Printworks as well as firing across other building's and areas across the city. He also broke traditional media. And Shaun did his bit too, putting in a man-of-the-match performance in the game that City went on to win 1-0. And judging by this, I think he liked the campaign—in a monotone sort-of-way.
Design By Music.
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Feature reported by Sky Sports News.
Featured on Match of the Day 21 February 2010.
Featured in Design Week 26 November 2009.
Featured in The Drum 23 November 2009.
On the cover of the City programme as well as a pull-out spread in the Clubs official magazine.
And would you know, it won some crappy trade awardwithout us even knowing—Dad would be proud. Cough.
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