10 penneth
10 lessons to (hopefully) make you a better Graphic Designer.
Anyone who knows me will be the first to tell you that I've always got something to say. And by 'something to say' they probably mean that I'm always whining about something—moan, grumble, hiss, whinge. That's me. I do it for everything, so why stop at Graphic Design? Answer is, I didn't.
10 Penneth (if you're not sure what I mean by penneth follow this little asterisk sitting on the shoulder of this*) is an accompaniment to a lecture series that I have given to students of Graphic Design and takes the form of ten (for lack of a better word—and I can't understand why there isn't one) maxims. These maxims take the form of short essays, each one being a lesson that's an important thing to learn in order to help the students become better Graphic Designers, and in order for them to better understand the profession in which they are entering.
Now this is already a hard enough sell so I'm just going to fire into what the hell they are—hopefully aiding in my ineptitude of explaining them:
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Graphic Design isn't interesting.
Design is a joke.
Limits are possibilities.
Ideas are whores.
Apple. Apple.
Find faults not friends.
Eat with your eyes.
Never become a professional.
It's always better to be honest.
Value freedom not genius.
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OUT OF PRINT
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10 PENNETH IS NOW AVAILABLE IN MAGMA STORES IN MANCHESTER AND LONDON.
However, I'm sorry, but if you live overseas I no longer have any available copies for purchase. But if you want to be added to the maybe-just-maybe-list, email me.
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*Penneth: Oldish-English saying when someone gives you his thoughts and opinions on what you should do about a situation or dilemma. It suggests that the opinion may not be worth much, but might nevertheless help you in your decision making. As in "I asked him and he gave me his two-penneth, but was it bloody heck useful."
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Gold at the 2010 Roses Design Awards.
Featured in The Drum, April 2010.
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