take it to the streets
Ambient media campaign for adidas in the run up to the FIFA world cup 2006.
The campaign operates around the concept of giving the target audience a kit of parts to use to play football within their urban environment and so engaging with the brand.
If you would like a roll of goalpost tape, send me an email: I got a good deal on the stuff so I want nothing more than people to take it out of my hands and onto the street.
