forms of practice
Q&A published in IDEA magazine no.340
1. In what field do you mainly Design?
The discipline isn't important, it's the ideas.
2. What is your attitude or Philosophy of Design?
Communicating relevant ideas in an original and honest way.
3. How do you refer to the history of modern Graphic Design?
History is relevant as you need to know where you've come from in order to know where to want to go, but the curators of the canonical works tend to focus on fashion. Graphic Design is archived for those interested in defining eras and times, and as a consequence work is categorised by style—post-war, Bauhaus, De Stijl, Modernism, post-moderism, grunge, etc—instead of communication. We refer to canonical works when the problem they solved bears relevance, or lends insight, to the problem at hand. And through whichever means it presents itself : books, online, journals etc.
4. What changes do you think will happen in 2000's / 2010's
The 80's had Brody and Saville. The 90's had Carson and Sagmeister. The 00's and 10's haven't presented anything in the form of an individual or movement—yet. The nearest thing it's thrown up is the designer creating content, self-initiated way of thinking: designers questioning their profession and trying to align themselves more theoretically with other disciplines, be it art, photography, writing, architecture, product and object design, or fashion, etc.
5. What condition do you think Graphic Design will be in the near future?
People will always need to communicate. And no matter the way in which they do this, it will always take some-kind of a graphic form—whether it's something hand-written on a scrap bit of paper or a digitally polished piece of design.